This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for 12356066 Canada Inc. (“Essential Blankets”) with respect to how Essential Blankets collects personal information. It also describes how Essential Blankets maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by Essential Blankets via this website and other website operated or provided by Essential Blankets, including www.essentialblankets.com, and other places where or means by which we may collect personal information (collectively the "Website"). This Privacy Policy also sets out how you can access certain information that Essential Blankets may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, Your Contacts and other personal information collected through the Website.

Please note that the Website may contain links to other third party websites that are not controlled or operated by Essential Blankets. This Privacy Policy does not apply to such third party websites, and Essential Blankets is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore, Essential Blankets encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party website.


BY SUBMITTING PERSONAL INFORMATION TO Essential Blankets OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT Essential Blankets MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting Essential Blankets via contact information provided below. If you refuse or withdraw your consent, you acknowledge that Essential Blankets may not be able to provide you or continue to provide you with certain services or information which may be of value to you.


Essential Blankets reserves the right, in Essential Blankets’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, Essential Blankets will treat your continued use of the Website following such revision as your acceptance of the revised terms. All revisions will be posted to the Website and will apply to any personal information collected on or after the date posted. Essential Blankets will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.


Essential Blankets may collect personal information in connection with your use or purchase of Products through your use of the Website, which may include information provided in connection with the following activities:

Registering or filling in forms on the Website. This includes information you may provide when you request additional information about products and services or sign up to receive Essential Blankets’s e-mail newsletters or coupons.

Completing a profile on the Website.

Purchasing any products or service from Essential Blankets on the Website.

Providing design or product feedback or making other submissions to Essential Blankets.

Requesting information or assistance from Essential Blankets. Essential Blankets may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.

Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding Products.

Participating in consumer contests, sweepstakes and other promotions.

Using other features of the Website that may be offered from time to time, and may require such information in order to utilize the feature.

The personal information that Essential Blankets may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, or in other communications to Essential Blankets. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to Essential Blankets.

Essential Blankets may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Website, the routes by which users access the Website and use of any hyperlinks available on the Website. Essential Blankets or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Website and the Websites’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.


Like many website, Essential Blankets utilizes “cookies” to maintain a record of your visit to the Website and your use of the Website. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided Essential Blankets with personal information.

Cookies help Essential Blankets to improve the Website, and to deliver more personalized service by enabling Essential Blankets to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Website.

Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting Essential Blankets’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Website.


An IP address is a computer's numeric address, by which it can be located within a network. Essential Blankets may record your IP address when you visit or use services or features on the Website. Essential Blankets may use your IP address for the purposes noted above, and also to help diagnose problems with Essential Blankets’s server, or to administer the Website. Essential Blankets may also use your IP address to identify you when Essential Blankets feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Website, systems, information, employees, service providers, business partners, users, customers and others.


Essential Blankets uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report) to evaluate usage of our Website. We also may use other analytic means to evaluate our Website. We use these tools to help us improve our Website, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. Those wishing to opt out of Google Analytics data collection should use the GOOGLE ANALYTICS OPT-OUT BROWSER ADD-ON.

Please note that these third parties use cookies — text files that are stored on your computer and that enable an analysis of your use of the Website. You can prevent the collection of data concerning your use of the Website (including your IP address), which are generated by the cookie, and the processing of that data by Google by downloading and installing the browser plug-in that is available.

Essential Blankets collects transactional information and browse behavior on our Website. Essential Blankets may use such information to offer you recommendations for products and services that are relevant to your interests. Essential Blankets uses the services of trusted third parties to offer you meaningful recommendations during the online experience. Essential Blankets shares IP address, unique ID number, and shop and browse behavior with the third party service provider on an aggregate basis but does not share personal information for these purposes.

Essential Blankets also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other website likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit www.networkadvertising.org


To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, Essential Blankets uses physical, technological and administrative procedures to protect the personal information that Essential Blankets collects from loss, unauthorized access, modification, disclosure or other misuse.

Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Website may be read or intercepted by others. If you have any questions about the security of personal information collected by Essential Blankets, please contact us by hello@aessentialstore.com


Upon Essential Blankets’s collection of your personal information, Essential Blankets may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:

To develop, enhance, market, sell or otherwise provide information, products or services;

To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with Essential Blankets through the Website;

To conduct or administer contests, sweepstakes or other promotions in which you have participated;

To contact you and to respond to any communications that you may have had with us;

To troubleshoot problems with the Website;

To customize the experience and/or content on the Website;

To develop and manage Essential Blankets's business and operations;

To enforce Essential Blankets’s Terms of Use or comply with this Privacy Policy;

To detect and protect Essential Blankets and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with Essential Blankets’s policies and contractual obligations;

As permitted by, and to comply with, any legal or regulatory requirements or provisions;

To access, preserve, disclose and use your personal information contained in your account, all communications to and from you, all information relating to your use of the Website, if Essential Blankets is required to do so by law or legal process or if Essential Blankets determines, in its sole discretion, that such action is necessary to protect the rights of Essential Blankets, third parties, and other users of the Website or for purposes of responding to your request for customer service; or

For any other purpose to which you consent.


Essential Blankets may disclose your personal information to its subsidiaries or affiliates and to third parties whom Essential Blankets hires to provide services on Essential Blankets’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about Products. Essential Blankets will only provide those third parties with the personal information that they need to deliver the services to Essential Blankets and/or on Essential Blankets’s behalf. Essential Blankets will not disclose your personal information to third parties for their direct marketing purposes without obtaining prior affirmative consent. You also consent to Essential Blankets disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of Essential Blankets’s business or operations; as consented to by you from time to time, including to fulfill any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.


The personal information that you provide will be retained by Essential Blankets in accordance with applicable laws. However, Essential Blankets will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for Essential Blankets business purposes.


Essential Blankets does not collect your personal information of children under the age of 13, or equivalent minimum age in the relevant jurisdiction. Children under the age of 13 are not permitted to use or access the Website. By accessing or using the Website you represent that you are 13 years of age or older. If we learn that we have collected the Personal Information of a child under 13 years of age, or equivalent minimum age depending on jurisdiction, without first receiving verifiable parental consent we will take steps to delete that information as soon as possible.


Essential Blankets does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email communications from Essential Blankets (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by Essential Blankets. If, at any time, you prefer not to receive any other form of communication from Essential Blankets, you will have the ability to unsubscribe from such communications by email: hello@aessentialstore.com


Essential Blankets will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions provided by law, Essential Blankets will inform you of the existence, use and disclosure of your personal information and give you access to that information. Additionally, if you have any questions or inquiries relating to our privacy practices or procedures, or if you believe that the personal information that Essential Blankets holds about you is not accurate, complete or up to date you may email us via the contact information below. If you are able to establish that the information is not accurate, complete or up to date, Essential Blankets will take reasonable steps to correct the information so that it is accurate, complete and up to date.


Essential Blankets welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the Essential Blankets by email: hello@aessentialstore.com